TECHNOLOGICAL

• CONTINUATION OF EXISTING EFFORTS

  • DEFINED, UNDERSTOOD, ACCEPTED
  • CLEAR MEASURES OF EFFECTIVENESS, SUCCESS
  • CULTURALLY, MINIMALLY DISRUPTIVE TO TECHNOLOGY ORGANIZATIONS

• COMPETITIVE

  • KNOWLEDGE AND CAPABILITY WIDELY HELD
  • UNIQUENESS OF ITEMS SHORT-LIVED
  • DIFFICULT TO MAINTAIN LEAD
  • CAN BE CAPITAL INTENSIVE

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