ARCHITECTURAL

• DEPARTURE FROM THE PAST

  • MUST DEFINE CONCEPT
    • ABSTRACT
    • NOT WIDELY ACCEPTED
    • NO WELL DEFINED APPROACH
    • UNCLEAR MEASURES OF PROGRESS, SUCCESS
  • CULTURALLY, DISRUPTIVE TO TECHNOLOGY ORGANIZATIONS

• ANSWERS MAY BE ELUSIVE

• PROFITABILITY UNPROVEN

  • SUBJECTIVELY, LARGE MARKET
  • OBJECTIVELY, UNPROVEN MARKET

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